With the change of consumption concept and the development of textile and garment industry, denim clothing as a category shows the changes and progress of the clothing industry in design, technology, technology and other aspects from the side, and also as a cultural carrier to convey the fashion trend of different times. Facing the new demand under the new development pattern, how can the denim industry accelerate the cultivation and development of new quality productivity? On August 27, as one of the forum activities during the China International Clothing and Apparel Expo (CHIC2024 Autumn), the "Textile and Apparel Fashion Supply Chain Coordination Summit and Xingguo Denim Industry Promotion Exchange Meeting" co-sponsored by China Textile Industry Enterprise Management Association and Xingguo County People's Government was successfully held.

China Textile Association Secretary General, China Textile Association president Daylight Min, China Textile Association Vice president, director of industrial cluster Working committee Yan Yan, China Textile Association Executive Vice president, China Textile Association industrial Cluster Working Committee Executive deputy director, China Textile Association Industrial Park director Yang Jinchun, China Textile Association consultant Yang Jun, Zhang Haiyan, Vice President of China Textile Association, Deputy Director and Secretary General of China Textile Association Industrial Cluster Working Committee, Zhu Guoxue, Vice president and Secretary general of China Textile Association; The meeting was chaired by Yang Jinchun, executive vice president of China Textile Industry Enterprise Management Association.

As a solid support for the supply chain of the Greater Bay Area, Xingguo County of Jiangxi Province focuses on science and technology, green, fashion, and actively develops the textile and garment industry represented by denim. The smart town of Chinese denim fashion will soon stand in this red homeland. Liu Zhanghong, deputy secretary of the CPC Xingguo County Party Committee and head of the county people's Government, introduced the cowboy clothing industry in Xingguo County in detail. As an ancient county with a long history and a famous red homeland, Xingguo County has a superior geographical position, a solid industrial foundation and rich human resources. The textile and garment industry employs nearly 200,000 people, of which more than 50% are engaged in the denim clothing industry. The denim industry has started in Xingguo for nearly 20 years, with nearly 1,000 denim garment enterprises, covering finishing, printing, embroidery, garment making, washing, bleaching, pre-shrinking and other raw links, with a stable annual growth of more than 15%, with an annual output of 30 million pieces of denim clothing. In 2024, the total output of denim clothing is expected to exceed 40 million pieces, initially forming the regional brand effect of "Xingguo Red Denim", and the next step will be to build "Jiangxi (Xingguo) International denim clothing intelligent town".

The summit aims to gather the wisdom and energy of the industry to promote industrial innovation and development, Chen Wen, vice chairman of China Fashion Designers Association, winner of the Golden Top Award in China's fashion design, and artistic director of Eurasian (France) Culture and Art Exchange Association, gave a keynote speech on three aspects: "Denim is a spiritual element", "The impact of artistic creativity and technological means on denim design", and "the future of denim industry". He believes that yarn and dyeing, jacquard and printing, the use of patterns, fiber changes will affect the design of denim. In the ready-to-wear design, there are more possibilities and multiple types of cowboy style, and the fashion trend of cowboy elements, AI artificial intelligence design, and additional artistic techniques will also enrich the design of cowboy clothing. Science and technology, green, cultural productivity will constitute the new development model of the denim industry, factory visualization, design is the engine, fashion leads consumption, digital, intelligent is the only way.

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