On October 18, 2024 Wangfujing Forum Fashion Retail Development Forum was held. The forum closely focused on the core theme of "The change of consumption reshaping the pattern of the fashion industry". Through the collision of thinking and the integration of wisdom, it deeply analyzed the unprecedented opportunities and challenges brought by the profound and rapid changes in the current consumption field for the development of the fashion industry. Explore the direction of the fashion industry in the wave of consumer change, and seek a new future of the fashion industry.

Sun Yang, member of the Standing Committee of the Dongcheng District Committee of Beijing, member of the Party Group of the district government and deputy district head, mentioned in his speech: "With the theme of 'Reshaping the fashion industry pattern with the change of consumption', this forum brings together the leading domestic fashion brands, integrates the international fashion cultural resources, and jointly discusses the substantial fit of the new consumption landmark of" culture + business + technology "in the new era, and promotes the innovative development of the fashion retail field."

"This forum will deeply explore the impact of qualitative changes in consumption on the fashion industry, carefully study how to find opportunities and cope with challenges under the new consumption trend, and offer suggestions for promoting the transformation and upgrading of the fashion industry and high-quality development, and contribute to accelerating the construction of Beijing as an international consumer center city." Gu Weida, chairman of the presidium of the Organizing committee of Beijing Fashion Week, Party Secretary and chairman of Beijing Fashion Holdings Limited Liability Company, said.

Guan Lixin, deputy director of the Circulation and Consumption Research Institute of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, deeply analyzed the situation and change of the development of fashion consumption from a professional perspective - the rise of fashion consumption trend in consumption upgrading and the new changes facing the innovation and development of the industry under the new situation. She said: "At present, the status of consumption has become more prominent, has become the first driving force for economic growth, consumer demand for services has also changed from 'quantity' to 'quality', diversified, personalized, experiencer demand continues to increase, among which, consumer demand for quality fashion has increased significantly."

The forum entered the fashion dialogue session with Liu Xiaoqing, Deputy Secretary-General of China National Clothing Association and Editor-in-Chief of China Apparel, as moderator; Hu Shuang, General Manager of XiaoHongshu Public Affairs; Fang Qin, founder, Chairman and CEO of Yibonren; Zhang Weiwei, founder of Elephants and Giraffes; Ni Xiaohan, founder of DUIWEI CLOSET, a sustainable fashion brand; LI Shan, founder of SHINE LI Hat decoration brand, participated in many guests. They launched a fierce and wonderful collision of ideas around the theme of "new opportunities for new consumption". Different perspectives and diverse viewpoints are interwoven and integrated here, like a bunch of gorgeous sparks, illuminating a new path for the development of the fashion industry.

The Forum specially set up the sustainable development initiative of China's fashion industry, aiming to jointly promote the green transformation of the fashion industry.

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